In response to the growing demand for immersive and dynamic event experiences, the International Association of Conference Centres (IACC) has introduced a new membership category: Experiential Venues. This category recognizes venues that prioritize creating engaging and experiential environments, facilitating connections between meeting planners and innovative event spaces. Experiential venues include sports stadiums, vineyards, zoos, and museums, offering unique opportunities to combine meetings with memorable experiences. Members gain access to IACC’s global network, educational materials, and professional development tools.