The global alcoholic beverages market is projected to experience robust growth, driven by factors like experiential marketing, cannabis-infused beverages, and rising demand for premium and sustainable products. Beer remains the leading category, while online retailers are emerging as the dominant sales channel. The report highlights key regional trends and competitive landscapes, emphasizing the role of prominent players like Diageo, Anheuser-Busch InBev, and Pernod Ricard.
