Uttar Pradesh is developing a comprehensive Heritage Tourism Policy aimed at revitalizing its historic forts, palaces, and mansions. A recent conclave in Lucknow brought together key stakeholders to shape the policy, which emphasizes experiential tourism and sustainable economic growth, mirroring Rajasthan’s successful model.
Michelle Taylan, President of the Global Tourism Business Association (GTBA), emphasized the growing appeal of cruise tourism at Cruise World Asia 2024. She highlighted the industry’s diverse demographics, experiential travel opportunities, and the crucial role of travel fairs in promoting this unique travel experience.
The North American Wife Carrying Championship in Maine has evolved into a major tourism draw, showcasing how unique cultural traditions can drive economic growth for small towns and regions. This hilarious competition, inspired by Finnish folklore, brings in visitors from all over North America and beyond, boosting local businesses and creating a unique experience for travelers seeking something different.
Leisure Hotels Group (LHG), a leading experiential resort chain in North India, marks its 35th anniversary with celebratory events, special offers, and a renewed commitment to sustainable tourism. The company has grown from a single property to over 28 locations, offering diverse accommodation options and unique experiences across key tourist destinations.
AirAsia MOVE highlights the growing trends of sustainable, experiential, and domestic tourism, offering enticing deals for Visa cardholders to explore these options with significant discounts on flights, hotels, and packages.
Four Seasons is expanding its Private Jet Experience collection for 2026 with a brand-new itinerary, ‘Grand Horizons,’ and a reimagined version of the popular ‘World of Adventures.’ The new itineraries feature exclusive destinations and cater to both extended and condensed travel preferences.
The 2024 Philippine Travel Exchange (PHITEX) showcased a growing trend in global tourism: experiential travel. This shift towards immersive, skill-based experiences has the potential to boost the Philippines’ travel industry, attracting new markets and surpassing last year’s record sales.
The Philippine Travel Exchange (PHITEX) 2024 highlighted experiential travel, with the Tourism Promotions Board (TPB) emphasizing immersive experiences that delve into the country’s unique culture and traditions. This focus aligns with the global trend of travelers seeking authentic and meaningful adventures, positioning the Philippines as a prime destination for culturally rich and skill-driven experiences.
The global travel accommodation market is experiencing explosive growth, driven by a shift toward experiential travel and technological advancements. This sector is expected to quadruple in size by 2035, reaching $3144.7 billion. However, the rise of fraudulent activities poses a significant threat, requiring a robust response from industry stakeholders.
Le Boat is introducing a range of new canal adventures for 2025 in France, catering to the growing trend of experiential travel. With destinations like the Canal du Midi, the River Lot, and the Camargue, Le Boat offers unique ways to explore France’s scenic waterways and immerse oneself in the local culture.
