The 2024 Philippine Travel Exchange (PHITEX) showcased a growing trend in global tourism: experiential travel. This shift towards immersive, skill-based experiences has the potential to boost the Philippines’ travel industry, attracting new markets and surpassing last year’s record sales.
The Philippine Travel Exchange (PHITEX) 2024 highlighted experiential travel, with the Tourism Promotions Board (TPB) emphasizing immersive experiences that delve into the country’s unique culture and traditions. This focus aligns with the global trend of travelers seeking authentic and meaningful adventures, positioning the Philippines as a prime destination for culturally rich and skill-driven experiences.
The global travel accommodation market is experiencing explosive growth, driven by a shift toward experiential travel and technological advancements. This sector is expected to quadruple in size by 2035, reaching $3144.7 billion. However, the rise of fraudulent activities poses a significant threat, requiring a robust response from industry stakeholders.
Le Boat is introducing a range of new canal adventures for 2025 in France, catering to the growing trend of experiential travel. With destinations like the Canal du Midi, the River Lot, and the Camargue, Le Boat offers unique ways to explore France’s scenic waterways and immerse oneself in the local culture.
Le Boat is capitalizing on the growing trend of experiential travel by offering unique boating experiences on France’s canals in 2025. These experiences allow travelers to immerse themselves in French culture, explore picturesque landscapes, and enjoy local cuisines and wines, all while enjoying the freedom and flexibility of a self-guided canal boat vacation.
Way and AZDS Interactive Group have launched a revolutionary digital reservation system for hotels and resorts that simplifies booking rooms and experiences into a single transaction. This innovative platform, called RevRaise Experience, allows guests to craft complete itineraries directly on a property’s website, streamlining the booking process and enhancing guest satisfaction.
The travel industry is witnessing a significant shift towards experiences and nightlife, with spending on these activities now reaching 12% of total tourism sales globally. This trend is particularly prominent in markets such as Australia and the Chinese Mainland, where tourists are keen on creating unforgettable memories through unique adventures and lively nightlife scenes.
Dubai Safari Park has witnessed a remarkable 755% increase in travel trade sales compared to last year and is now introducing a specialized package exclusively for travel industry partners to further enhance collaboration and attract more visitors. The “Ultimate Safari Tour” package includes guided tours, VIP electric vehicle access, fast-track entries, animal encounters, and more, and is valid until the end of May 2025. Additionally, Dubai Safari Park has launched an ultra-exclusive Summer Pass for the general public, offering customized experiences aligned with the animals’ natural summer behaviors. The pass includes Summer Tours, Summer Safari Journey, and “Walk in The Wild” guided walks, ensuring intimate and tailored experiences.
