Mark Zuckerberg’s bold acquisition of Instagram, initially met with skepticism, has proven to be a transformative move for Facebook. Emails shed light on the thought process behind the $1 billion deal that propelled Instagram to its current status as a global powerhouse with over 2 billion active users.
In 2012, Facebook (now Meta) acquired Instagram for $1 billion, making it the most expensive social media acquisition at the time. The move was driven by concerns over Instagram’s competitive potential and its established brand value. Since then, Instagram has grown to become a major player in the social media landscape with over 2 billion monthly active users.
Mark Zuckerberg, the founder of Meta and owner of Facebook and Instagram, has always had a somewhat peculiar persona. Many people on the internet have made jokes about him, with some even speculating that he’s not even human but rather an alien, lizard, or robot.
