The no-bra movement, rooted in feminist history, has gained momentum, driven by a desire for freedom from constricting undergarments. The pandemic further fueled this trend, leading to increased discussion about comfort and liberation from societal norms. Carla Regin, the founder of the undergarment brand BAREBONE, felt the need for a comfortable and less restrictive alternative to traditional bras. Her patented silicone bras and pasties cater to diverse body shapes and skin tones, addressing the shortcomings of existing options. BAREBONE’s inclusive range has attracted attention from celebrities and offers solutions to improve circulation and reduce neck pain. As a woman-led business, BAREBONE highlights the advantages of women’s deep understanding of their needs. Despite challenges, Carla Regin’s passion and perseverance drive her vision of empowering women through undergarment choices that promote confidence and inclusivity.