Rihanna’s latest Puma campaign is a wild one, featuring the singer posing in a full-body tree costume to promote the new Fenty x Puma Creeper Phatty Earth Tone shoes. The intricate costume, complete with moss, twigs, and leaves, is a play on the word “creeper,” as Rihanna’s FENTY x PUMA campaign explores the concept of camouflage. The shoes, available in taupe, green fog, and warm white, feature a stacked gum sole and are now available for $100.