Ferrari Partners with HP in a Multi-Year Deal

Scuderia Ferrari has announced a multi-year partnership with HP, marking the end of its historic partnership with Marlboro. HP will supply Ferrari with computers, printers, and conferencing technology, extending its support to the F1 Academy and E Sports programs. The deal aligns with both companies’ values of innovation and sustainability. CEO Benedetto Vigna highlighted Ferrari’s drive to progress on and off the track, while HP CEO Enrique Lores emphasized the shared values and potential for collaboration.

Ferrari Unveils Iconic Blue Livery for Miami Grand Prix

Ferrari has unveiled its special edition blue livery, called Azzurro La Plata, for the upcoming Miami Grand Prix. The light blue shirts worn by drivers Charles Leclerc and Carlos Sainz have delighted fans, who have praised the team’s decision to honor its 70-year presence in North America with this unique color scheme. The blue livery was first introduced in 1964 when Ferrari was forced to enter the NART model in the last two rounds of the championship due to a dispute with the FIA.

Ferrari to Ditch Signature Red for Blue Livery in Miami Grand Prix

Ferrari’s iconic red race cars will take on a vibrant blue hue for the upcoming Miami Grand Prix, paying homage to the team’s American expansion. The SF-24 will feature two distinct shades of blue, including a lighter shade similar to the Argentinian flag and a darker shade known as Azzurro Dino, honoring legendary driver Clay Regazzoni. Ferrari’s special livery and race suits aim to celebrate the team’s breakthrough into the American market.

Scuderia Ferrari Unveils Miami GP-Themed Race Suits and Merchandise

Ferrari has unveiled a limited-edition collection of race suits and merchandise in honor of their participation in the upcoming Miami Grand Prix and to commemorate their 70-year presence in the United States. The suits are adorned in a unique blue livery, inspired by iconic Ferraris from the past, including those driven by Alberto Ascari, Niki Lauda, and Clay Regazzoni. Fans will also be able to purchase retro-style shirts and other merchandise inspired by the team’s history. The Miami GP will provide a fitting stage for the unveiling of this exclusive collection, as both Charles Leclerc and Carlos Sainz will don the all-blue race suits.

Ferrari Set to Unveil Major Car Upgrades at Miami Grand Prix

Charles Leclerc and Carlos Sainz are expected to benefit from significant car upgrades from Ferrari at the upcoming Miami Grand Prix. Despite the challenges of introducing updates during a Sprint weekend, Ferrari is determined to provide its drivers with improved performance. The upgrades aim to boost both the speed and appearance of the car, featuring a striking blue livery. Leclerc believes the upgrades will play a crucial role in shaping Ferrari’s season, while rival Lewis Hamilton will keenly observe the team’s progress as he prepares to join them next year.

Ferrari and Mercedes Face Challenges in the 2024 Formula One Season

Mercedes and Ferrari are facing their own unique set of challenges during the 2024 Formula One season, with Lewis Hamilton struggling to live up to expectations and discord emerging within the Ferrari team. Hamilton’s performance in China was disappointing, leading to speculation that he may be leaving Mercedes for Ferrari next season. However, Mercedes boss Toto Wolff claims Hamilton remains in a positive mood. At Ferrari, tensions have risen between Carlos Sainz and Charles Leclerc, with Leclerc expressing concerns about Sainz’s aggressive tactics. This has led to suggestions that Ferrari may need to implement a driver conduct system similar to Mercedes’s.

Ferrari Seal £80m Title Sponsorship Deal with HP, Rivaling Red Bull’s Oracle Partnership

Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor ahead of the Miami Grand Prix, reportedly worth up to £80.4 million ($100m) per year. This deal will provide a significant financial boost to the team and rival Red Bull’s Oracle sponsorship, which is valued at approximately £402 million ($500m) over five years. HP’s involvement marks Ferrari’s first title sponsorship since the controversial Mission Winnow deal ended in 2021. The American technology company has recently expanded its presence in sports sponsorships, becoming the first-ever sleeve sponsor of Real Madrid and partnering with Williams and Sauber in F1. Ferrari’s new injection of cash will help offset the financial burden of replacing Carlos Sainz with Lewis Hamilton in 2025, a move that is expected to cost the Scuderia around £70 million ($87m) in that year alone.

Ferrari’s Team Dynamics Take Center Stage After Disappointing Chinese GP

Ferrari’s strong start to the 2024 Formula 1 season hit a bump in the road at the Chinese GP, as the team failed to finish on the podium for the first time this year. Instead of focusing on their rivalry with Red Bull, the spotlight was on the internal battle between drivers Charles Leclerc and Carlos Sainz, marked by incidents in both the Saturday Sprint and Sunday’s Grand Prix.
Leclerc accused Sainz of pushing too hard in their fight for fourth in the Sprint, leading to contact between their cars. In the main race, Sainz felt disadvantaged when Leclerc forced him wide at the start, costing them both positions. Sainz’s frustration stemmed from knowing that he will be replaced by Lewis Hamilton in 2025, raising questions about his motivation. Commentator David Croft suggested that Ferrari may need to speak to their drivers again to emphasize that their duels must not harm the team’s overall performance. Croft also pointed out that McLaren’s strong showing in China means Leclerc and Sainz cannot afford to take each other out. Despite the disappointing result in Shanghai, Leclerc remains hopeful about Ferrari’s upcoming car update, which he believes could be a game-changer. The new package is expected to arrive in time for the Miami GP, the season’s second consecutive Sprint weekend.

Ferrari Secures New Title Sponsor and Signs Lewis Hamilton for 2025 Season

Ferrari is set to begin a new era in 2025 with the signing of seven-time Formula 1 world champion Lewis Hamilton and adding Hewlett-Packard (HP) as their title sponsor. The partnership with HP will ease the financial burden of Hamilton’s salary, which is not subject to Formula 1’s cost cap. Ferrari currently trails Red Bull in the Constructors’ Standings, and they hope that Hamilton and HP’s support will help them close the gap.

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