Fiji’s tourism sector is projected to make a significant global economic impact, contributing $16 trillion and creating 449 million jobs worldwide by 2034. The country’s tourism minister highlights the government’s support for local businesses and their role in economic growth. Fiji’s tourism sector is adapting to meet the demands of Gen Z travelers, prioritizing eco-friendly and authentic experiences, and embracing digital payments and artificial intelligence. The HOTEC 2024 trade show focuses on sustainable growth and collaboration within the industry.