The General Election in India has shifted the focus of the media and marketers away from the film industry, leading to a slowdown in film releases. With only a handful of films lined up for release between now and the announcement of election results in June, the Hindi film industry is experiencing a lull. Industry experts emphasize that this lull is due to a combination of factors, including the uncertain economic climate and the need to carefully plan release dates to avoid clashing with election-related events. While some films, such as ‘Srikanth’ and ‘Mr and Mrs Mahi,’ are still set to release in the coming weeks, most major releases have been pushed to later in the year. This has raised concerns about oversaturation in the latter half of the year, as multiple films will compete for audience attention within a short timeframe.