Vain, a Finnish fashion label co-founded by Jimi Anselmi Vain and Roope Reinola, has gained international recognition for its unique blend of upcycled designs, musical influences, and a focus on love and personal expression. From their humble beginnings in rural Finland to their runway appearances and collaborations with musicians like Playboi Carti, Vain has carved a niche in the fashion world with its distinct aesthetic and commitment to sustainable practices.