The global fishing bait market is set to reach USD 156.3 million by 2028, driven by rising fishing participation and a growing preference for eco-friendly baits. This growth is fueled by innovative trends, including smart fishing lures with GPS tracking and wireless connectivity, natural scents and flavors, and high-tech fishing gear like electronic lures and smart bait systems. However, challenges such as overfishing, pollution, and climate change threaten the market’s long-term sustainability. This report explores the key drivers, challenges, and trends shaping the fishing bait market, providing valuable insights for businesses and anglers alike.