Finish, a leading dishwasher detergent brand, has launched the Finish Water Challenge in partnership with Flume Water to encourage consumers to reduce their water usage at home. The campaign, which runs for 60 days, encourages participants to skip the rinse cycle when washing dishes, saving up to 20 gallons of water per load. The challenge aligns with Finish’s broader mission to address water conservation concerns and their Every Drop Counts Water Report, which details the nation’s freshwater situation.