Sunsweet Elevates Brad Schuler to CEO, Poised for Continued Growth and Brand Dominance

In a significant leadership transition within the food and beverage industry, Sunsweet Growers Inc. has appointed Brad Schuler as Chief Executive Officer. With an impressive 25-year tenure at Sunsweet, Schuler’s promotion reflects his exceptional leadership and in-depth understanding of the company’s global operations. Sunsweet, a century-old cooperative owned by over 180 growers, holds the distinction of being the world’s leading dried fruit brand. As CEO, Schuler will prioritize strategic investments in advanced production facilities, cutting-edge enterprise software with AI capabilities, and comprehensive organizational training to harness these technological advancements for relentless brand building.

UTA’s Digital Brand Architects Signs 12 Culinary Influencers with Massive Social Media Followings

UTA’s Digital Brand Architects (DBA) has expanded its culinary roster by signing 12 renowned influencers with substantial followings on TikTok and other social media platforms. These influencers possess a combined reach of over 16.5 million followers and are known for creating engaging and relatable content that extends beyond the realm of food. DBA aims to leverage its relationships with brands and entertainment entities to secure partnerships and opportunities that align with the goals of these talented creators.

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