Tractor Beverage Company and HowGood, a sustainability intelligence platform, have been recognized by Fast Company’s 2024 World Changing Ideas Awards for their Organic Impact Tracker. The tracker quantifies the benefits of sourcing organic ingredients versus their conventional counterparts, including synthetic pesticides avoided, organic land supported, carbon emissions avoided, water saved, and improved soil health. Tractor, the first and only organic company dedicated to food service, is also the only company in the world to track Synthetic Pesticides Avoided as part of its impact reporting.
