The recent controversy surrounding McDonald’s use of ‘fake cheese’ has shed light on the importance of food quality in quick-service restaurants (QSRs). A YouGov India survey reveals that 93% of urban Indians consider food quality a highly important factor when ordering from fast-food chains, followed by price (76%) and discounts (65%). The survey also found that 45% of urban Indians eat at fast-food restaurants at least once a week, with 7% eating daily. Despite the prevalence of QSRs, no single brand out of 19 popular brands posed to respondents received a majority thumbs-up for food quality. Domino’s and McDonald’s were among the top two brands with 46% and 43% of respondents voting for their food quality respectively.