EU Fines IFF €15.9 Million for Obstructing Cartel Probe

The European Union has fined International Flavors & Fragrances (IFF) €15.9 million for obstructing a cartel probe after an employee deleted WhatsApp messages. The company deleted the messages after being notified of an inspection, but later helped recover the data. The EU’s antitrust regulator is investigating several fragrance companies, including IFF, for suspected price fixing.

Rihanna is the New Face of Dior J’Adore

Rihanna has been announced as the new face of Dior’s iconic J’Adore fragrance, replacing Charlize Theron who held the position for over two decades. Rihanna expressed her excitement about joining the brand and representing the fragrance that holds a special meaning for women. The first campaign featuring Rihanna will be released on September 1st, shot by Steven Klein.

Perfume Expert Reveals Scents That Make You Smell ‘Dated’ – and It’s Not Florals

A fragrance expert reveals which scents can make you appear older, emphasizing that the key is to find a well-balanced fragrance with modern interpretations. While floral notes are common, heavy, overly sweet, or powdery fragrances can feel dated. The expert recommends seeking fresh, green, woody, citrus, gourmand, or aquatic notes for a more contemporary feel. Sultry scents with amber, musk, and oud can also be alluring, while bright, fresh, and fruity notes offer a youthful and playful appeal.

Chanel No. 5 L’Eau Drop: A Modern Take on a Classic Fragrance

Inspired by Marilyn Monroe’s famous quote, Chanel has unveiled a contemporary interpretation of its iconic Chanel No. 5 perfume, dubbed Chanel No. 5 L’Eau Drop. Stripping down the classic scent to its essential elements—aldehyde, jasmine, rose, and ylang-ylang—and adding citrus and cedarwood, this new iteration embodies a fresh and invigorating fragrance. Encased in a sleek, droplet-shaped bottle reminiscent of Monroe’s beauty anecdote, Chanel No. 5 L’Eau Drop evokes a captivating journey through emotions, symbolized by immersive installations at its launch event.

Selfridges Beauty Hall Undergoes Major Revamp

After a 12-month renovation, the iconic Selfridges Beauty Hall has reopened with a stunning new look and an expanded selection of brands, services, and experiences. Shoppers can now browse over 300 beauty brands, including 50 exclusive to Selfridges, and enjoy over 200 beauty services and consultations with over 1,000 beauty experts. The Beauty Hall also features over 150 annual beauty pop-ups and offers over 2,500 refill options from 74 brands. By 2025, all beauty brands will incorporate refill options into their counters. The Beauty Hall features a new Beauty Spot, a permanent destination for creative and experimental beauty retail concepts, launching with a special residency from REFY. A bespoke lighting system has been created for optimal shade matching and color consultations. Every Wednesday morning, Selfridges offers a ‘quiet shopping’ experience for customers seeking a calmer, quieter environment. And throughout June, a series of beauty events will be held each weekend in the London, Birmingham, and Manchester Beauty Halls to celebrate each city’s unique culture as part of the Big City Beauty program.

Introducing LVERS: Pharrell Williams’ First Fragrance for Louis Vuitton

LVERS, the first fragrance collaboration between Louis Vuitton and Pharrell Williams, is a unique and desirable scent that transcends gender and age. Inspired by the smell of sunlight, the fragrance features notes of galbanum, ginger, and other natural ingredients that create a fresh and elegant aroma. With a focus on the power of olfaction, Williams and master perfumer Jacques Cavallier-Belletrud worked closely to develop a scent that evokes memories and embodies Williams’ vision of a fragrance that smells like colors. LVERS is available in a 100ml eau de parfum for $480.

Fragrance: A Gateway to Memory, Emotion, and Self-Expression

Perfume, an evocative blend of scents and emotions, has gained significant popularity in recent years, driven by social media and the desire for self-expression. This nuanced industry is characterized by a shift from signature scents to fragrance wardrobes, allowing individuals to personalize their olfactory experience based on mood and occasion. Among the prominent trends in 2024 are solar notes that evoke sun-drenched warmth, savory gourmands that blend food-inspired scents with unexpected notes, smoky ouds that showcase the deep and woody aroma of oud, milky textures that provide creamy comfort, and new fruits that add unexpected twists to fragrance profiles. Scent layering, which involves combining different fragrances to create unique olfactory experiences, is also gaining popularity as a way to expand one’s fragrance wardrobe.

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