Massimo Alba’s Seasonal Manifesto: Balancing Trends, Freedom, and Personal Style

Massimo Alba’s latest collection is a testament to his belief in resisting trends and embracing individuality. The designer presented an unstructured, free-flowing line that celebrated different body shapes and allowed for multiple styling options. Natural fibers, such as linen and hemp, were prominently featured, along with handcrafted prints and muted colors inspired by the seasonality of nature. Alba’s commitment to art and literature was evident in the paper cutouts and book extracts that adorned the showroom, as well as in the fanzine created to present the new campaign.

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