Jennifer Jensen has joined the Global Destination Sustainability Movement (GDS-Movement) team as the UK Relationship Manager. She joins the GDS-Movement UK team, helping to develop exciting projects. Jennifer brings over two decades of rich experience in tourism and destination marketing to her new role. In her role, Jennifer will apply her expertise to support UK Local Visitor Economy Partnerships (LVEPs) and Destination Development Partnerships (DDPs), leveraging GDS-Movement’s experience in collaborating with 17 UK destinations to create and execute regenerative tourism strategies, measurement programmes, and storytelling initiatives. Additionally, she will provide vital assistance to Visit England, particularly in their project with the English Core Cities, guiding them through their GDS-Index benchmarking journey to achieve their sustainability goals efficiently and effectively.