Getlink, the operator of the Channel Tunnel, aims to encourage new cross-Channel rail services to boost competition and utilize the tunnel’s full capacity. The initiative has attracted interest from companies like Virgin Group, Heuro, and Evolyn, as recent advancements have reduced the barriers to entry for launching services through the tunnel. Getlink’s investment is expected to create significant demand for travel beyond Eurostar’s existing routes, potentially adding up to four million additional passenger journeys and enhancing travel and tourism across Europe.