Azerbaijan’s captivating tourism potential is taking center stage at the Guangzhou International Tourism Exhibition (GITF 16) from May 16-18, 2024. Organized by the State Tourism Agency and the Azerbaijan Tourism Board, this initiative showcases Azerbaijan’s rich history, diverse landscapes, and vibrant culture to the Chinese market. Visitors can immerse themselves in the country’s unique travel experiences, exploring UNESCO World Heritage Sites, savoring traditional cuisine, and delving into cultural landmarks.