Global Hotel Alliance (GHA) has announced robust third-quarter results, showcasing double-digit growth across key performance indicators. The growth is attributed to the alliance’s expanding global reach and the success of its GHA DISCOVERY loyalty program, which has seen a significant increase in member engagement and revenue generation.
The Global Hotel Alliance (GHA) has expanded its network with the addition of four new regional hotel brands: Unike Hotels (Norway), Sunway Hotels & Resorts (Malaysia), Andronis (Greece), and Paramount Hotels (UAE). This strategic move brings 32 new properties to the GHA portfolio, offering GHA DISCOVERY loyalty program members greater options in some of the world’s most popular destinations. This expansion reaffirms GHA’s position as the largest alliance of independent hotel brands, providing a diverse range of experiences for discerning travelers.
Global Hotel Alliance (GHA) announced the winners of its 2024 awards, recognizing Minor Hotels in three categories. The awards, which celebrate performance excellence and innovation, were presented at a ceremony in Tokyo, marking GHA’s 20th anniversary.
