Sustainability is becoming increasingly important for businesses to address. Consumers are demanding environmentally and ethically sustainable products, and regulators are taking steps to enforce environmental transparency. Companies need to be prepared to discuss sustainability and engage with stakeholders on this issue. This includes setting specific and time-bound goals, measuring and refining approaches to climate change, and leveraging public relations to amplify climate-change initiatives. By doing so, businesses can build trust with consumers, enhance their reputation, and position themselves as leaders in sustainability.