Amazon has lowered the minimum order price for free grocery deliveries to $35, with customers also having the option to pay a $10 monthly subscription fee for unlimited deliveries from Amazon Fresh, Whole Foods, and other local and specialty partners.
The subscription also includes one-hour delivery windows, unlimited 30-minute pickup orders, and priority access to Recurring Reservations, which allows customers to select their weekly delivery window.
SNAP participants can access the same benefits for half the price ($5 monthly). The program has been tested in several cities and received high satisfaction ratings from respondents.