The cannabis edibles market is exploding, with gummies taking the lead. Wyld, Incredibles, Wana, and Kiva-Camino are the top contenders, capturing a significant share of the market. Consumer loyalty is high, with 45% consistently purchasing the same brand. Word-of-mouth recommendations also play a vital role in driving consumer choices. This booming industry, estimated at $2.2 billion, is attracting numerous brands eager to capitalize on the growing demand for edibles.
