Thailand’s Tourism Authority is leveraging technology to attract the growing Muslim travel market with the launch of the Halal Route app. This comprehensive app offers Muslim travelers a guide to halal-friendly restaurants, accommodations, prayer locations, and tourist attractions across Thailand, making it easier for them to explore the country while adhering to their religious practices.
Thailand’s new ‘Halal Route’ app offers a comprehensive guide for Muslim travelers, ensuring a seamless and comfortable experience by connecting them with Halal-certified restaurants, mosques, prayer facilities, and more. This innovative app caters to the growing Muslim tourism market and aims to make Thailand an even more welcoming destination.
The Philippines has taken a significant step towards attracting Muslim tourists by opening a Muslim-friendly beach in Boracay, a world-renowned island destination. The new Marhaba Boracay, designed to cater specifically to Islamic practices and needs, is expected to boost tourism from Muslim-majority countries and strengthen the country’s appeal to international travelers.
Zambia is experiencing a tourism boom, focusing on sustainable travel and attracting Muslim visitors with Halal-certified accommodations. The country is promoting itself as a top destination in Southeast Asia and beyond, while also inviting investment in its thriving tourism industry. This article explores Zambia’s key strategies, opportunities, and the growing impact of tourism on its economy.
New Zealand has partnered with Klook to launch the ‘Jalan-Jalan Muslim-friendly NZ’ campaign, offering tailored experiences for Malaysian Muslim travelers. The initiative includes halal-friendly accommodations, dining options, and culturally sensitive activities, making New Zealand a welcoming destination for Muslim visitors.
The Asia Islamic Tourism & Trade Expo (AITEX) has been rebranded as the World Islamic Tourism & Trade Expo (WITEX) to reflect the growing global reach and importance of Halal tourism. WITEX 2025 will bring together nations like Cambodia, Thailand, Brunei, Egypt, Singapore, Zambia, Indonesia, Malaysia, and Uzbekistan to showcase their Halal-certified services, products, and travel experiences, fostering cultural exchange and economic development.
The United Arab Emirates has launched its inaugural Holy Quran TV channel, aiming to promote Islamic teachings and culture to boost Halal tourism. The channel, which broadcasts 24/7, features Quranic recitations, studies, lectures, and live broadcasts of religious events. This initiative is expected to contribute to the growth of the UAE’s tourism industry, particularly in the Halal tourism sector.
Zambia is poised to make a significant impact at the Asia Islamic Tourism & Trade Expo (AITEX) 2024, showcasing its diverse offerings for Muslim travelers, including breathtaking natural landscapes, rich cultural experiences, and tailored services like halal-certified accommodations and dining options. The country aims to establish itself as a leading destination in the global Islamic tourism market.
Azerbaijan, a country nestled at the crossroads of Eastern Europe and Western Asia, is experiencing a surge in tourism, driven by its diverse landscapes, rich cultural heritage, and growing popularity as an eco-tourism destination. The country is attracting visitors from around the world, particularly from India, Russia, and Turkey, who are drawn to its unique blend of ancient and modern attractions.
At the recent Arabian Travel Market (ATM) 2024 in Dubai, Malaysia’s tourism industry unveiled its strategic plan to attract the burgeoning Middle Eastern travel market. The Malaysian delegation, led by the Malaysia Tourism Promotion Board (MTPB), highlighted the country’s unique blend of multicultural heritage, stunning natural landscapes, and world-class hospitality. Catering to the cultural preferences of Middle Eastern travelers, Malaysia showcased its strengths in halal tourism, including halal-certified restaurants and hotels, private villas with halal kitchens, and easily accessible mosques. To enhance accessibility, the MTPB announced new partnerships and promotional offers with Middle Eastern airlines and travel agencies, offering special packages and discounts tailored to the family market. The calendar of events and festivals, such as the Malaysia Water Festival and Langkawi International Maritime and Aerospace Exhibition (LIMA), were promoted as must-see attractions. Malaysia also emphasized its focus on luxury and eco-tourism, catering to the high-end market and providing sustainable travel options. To keep pace with the digital age, Malaysia introduced VR experiences and training programs to enhance the skills of tourism professionals in luxury hospitality and cultural competence.
