Hawaiian Airlines Takes Flight: Leading U.S. Airline Branding with Distinctive Recognition

Hawaiian Airlines has been crowned the champion of airline branding in the United States, according to a new study by Distinctive BAT. The airline’s unique and memorable brand elements, including its iconic logo and the Pualani symbol, have resonated with travelers, resulting in strong brand recognition and low misattribution. This success underscores the importance of consistent and distinctive branding in a competitive industry.

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