The global tomato market is projected to experience steady growth from 2023 to 2027, driven by urbanization, water scarcity, and changing food consumption patterns. Producers are embracing modern irrigation techniques to optimize water usage, contributing to sustainable tomato production while meeting the growing demand for tomato-based products like paste, juice, sauce, and ketchup. These products are becoming increasingly popular in Western diets and the fast-food industry. Tomatoes are also gaining recognition for their health benefits, including cancer and heart disease prevention due to their abundance of vitamins, antioxidants, and lycopene.