Hindustan Unilever’s ‘Health Food Drinks’ Rebranded as ‘Functional Nutritional Drinks’

Hindustan Unilever has rebranded its ‘health food drinks’ as ‘functional nutritional drinks’ (FND) following a directive from the Union Ministry of Commerce and Industry asking e-commerce websites to remove drinks and beverages from the ‘healthy drinks’ category. The category is under-penetrated and presents significant growth opportunities, according to the company. Hindustan Unilever intends to focus on increasing customers, expanding usage, and providing additional benefits to consumers in the FND category. The company is also experiencing stronger growth in its premium range, which focuses on diabetes and women’s health.

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