The over-the-counter (OTC) drug market is experiencing steady growth due to increasing demand for self-medication. The convenience and accessibility of OTC drugs make them a popular choice for treating minor ailments such as cough, cold, allergies, pain, fever, acidity, diarrhea, and skin-related conditions. However, concerns over substance abuse, incorrect diagnosis, and other health issues highlight the importance of proper usage and professional advice when using OTC drugs.
The OTC drug market is witnessing increased competition due to patent expiry concerns and the rising popularity of generic alternatives. Pharmaceutical companies are responding by focusing on innovation and strategic partnerships to maintain market share. The growing geriatric population and increasing B2C spending are also contributing to the market’s growth.
Key players in the OTC drug market include Abbott Laboratories, AstraZeneca Plc, Bayer AG, GlaxoSmithKline Plc, Johnson and Johnson Services Inc., Novartis AG, Pfizer Inc., and Sanofi SA. These companies are implementing strategic measures such as alliances, partnerships, mergers, and acquisitions to capitalize on market opportunities.