Results for: Heineken

The Premier League has reportedly secured a £40 million agreement with Guinness, a notable name in the world of rugby, to become its new beer sponsor from the upcoming season. Guinness will take over the reins from Budweiser, the league’s previous beer partner for the past five years. Diageo-owned Guinness emerged victorious over Heineken in the competition for this sponsorship deal. The move marks a significant shift for Guinness, which has historically focused on rugby sponsorships, including the Premiership and Six Nations competitions. The deal is expected to provide a financial boost to the Premier League, especially considering the ongoing financial challenges faced by several clubs in the top flight due to the compulsory Government levy for the establishment of the new independent regulator. The Premier League is anticipated to bear the brunt of the regulator’s operational costs and start-up expenses, which are estimated to reach millions of pounds.

Heineken has reported a 7.2% increase in group revenues for the first quarter of 2024, largely attributed to rising demand for its products in supermarkets. Organic beer volumes grew by 4.7%, with premium beers leading the charge with 7.3% growth. Heineken branded beverages performed particularly well, contributing to a global volume increase of 12.9%. Off-trade sales, including supermarkets and other retail outlets, were the primary driver of higher volumes.

Heineken, the global beer giant, has reported a strong start to 2024, surpassing analyst expectations with a 4.7% increase in beer sales volume in the first quarter compared to the same period last year. This growth was driven by a surge in premium beer sales, particularly in emerging markets such as Nigeria, Mexico, and Brazil. Despite concerns over inflationary pressures, European sales volumes also saw a modest rise of 1.6%. Heineken’s total net revenue for the quarter reached €6.8 billion, representing a 9.4% increase year-over-year.

Britons Protection, one of Manchester’s oldest and most cherished pubs, is facing an uncertain future as it battles brewing giant Heineken in court. The pub’s management team will hold a peaceful rally outside the Heineken Brewery on May 1st to raise awareness and urge the company to reconsider its plans. The rally aims to show Heineken the passion and support that Britons Protection has in the community and its determination to preserve its historical and cultural significance.