Hilton is aggressively expanding its luxury hotel portfolio in Asia Pacific, aiming to reach over 150 properties by leveraging the growing demand for heritage-focused travel experiences. The company is strategically targeting emerging and established markets with new luxury brands like Waldorf Astoria and Conrad, offering unique cultural immersions alongside opulent accommodations. This expansion aligns with Hilton’s commitment to sustainability and responsible tourism, ensuring each property reflects the local heritage and offers guests authentic experiences.