Hidesign’s ‘Blue Collar’ Collection: Fashionable and Functional Workwear for a Hotter Future

Hidesign, a Tokyo-based design company known for its innovative workwear, has launched a new collection called ‘Blue Collar.’ This collection features stylish and functional clothing designed to combat the increasingly hot and humid summers, with features like built-in fans and insulated pockets. Hidesign’s approach to workwear offers a refreshing alternative to the appropriation of blue-collar uniforms by luxury fashion brands, and their focus on societal contribution through clothing design is particularly relevant in a world facing climate change.

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