Community Takes Center Stage: Century 21 Research Reveals Homebuyers’ Desire for Connection

A new study by Century 21 Real Estate, conducted by Ipsos, unveils the changing priorities of today’s homebuyers. The research highlights the growing importance of community and connection in the homebuying process, with recent and intending buyers prioritizing a sense of belonging over traditional ‘dream home’ features. The study also reveals the unique motivations of Hispanic Americans, who see homeownership as a path to building a prosperous future within a supportive community.

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