Black Friday 2024 witnessed a massive shift towards online shopping, with digital sales reaching $10.8 billion, a 10.2% increase compared to 2023. This surge highlights the growing dominance of e-commerce, leaving traditional in-store shopping lagging behind.
The National Retail Federation (NRF) predicts a 2.5% to 3.5% surge in holiday spending this year, reaching between $979.5 billion and $989 billion. Despite economic uncertainty, strong job growth and wage increases are expected to fuel consumer spending, with online shopping leading the way.
