Photo Finish LIVE, a play-to-earn virtual horse racing game, provides opportunities for sports enthusiasts and Web3 users to engage in racing, breeding, and staking activities. The game’s founder, Ian Cummings, shared his insights on its inception and future plans.
After the success of horse racing mobile games, Cummings decided to launch Photo Finish on the Solana blockchain, targeting both current mobile users and a new crypto-savvy audience. Cummings emphasized the popularity of horse racing globally and the game’s focus on meeting the needs of this niche audience.
Photo Finish offers various gameplay elements, including racing, claiming, breeding, and a marketplace. The integration of the CROWN token enables user acquisition and rewards for participation. Players can stake CROWN to partially own horse tracks and earn a share of earnings. The game measures success based on player engagement and the accessibility of its free training horse.
Third Time Entertainment, the parent company of Photo Finish, has a partnership with Churchill Downs, Inc., the owner of the renowned Kentucky Derby. This collaboration includes a Virtual Kentucky Derby within the game and future marketing initiatives. The company also aims to launch the mobile app this year and expand its reach into new territories. Additionally, Cummings highlighted the importance of obtaining official gambling licenses in more countries, reflecting the continued growth and evolution of the play-to-earn gaming industry.
