The Global Hotel Alliance (GHA) has expanded its network with the addition of four new regional hotel brands: Unike Hotels (Norway), Sunway Hotels & Resorts (Malaysia), Andronis (Greece), and Paramount Hotels (UAE). This strategic move brings 32 new properties to the GHA portfolio, offering GHA DISCOVERY loyalty program members greater options in some of the world’s most popular destinations. This expansion reaffirms GHA’s position as the largest alliance of independent hotel brands, providing a diverse range of experiences for discerning travelers.