Highgate, a leading hospitality management company, has announced the rebranding of four key properties in Algarve, Portugal, under the prestigious Marriott International umbrella. This move marks the first time Highgate-managed properties in Portugal have joined the Marriott International portfolio. The rebranding will see significant renovations and elevated guest experiences aligned with the standards of Marriott Hotels and Westin. Highgate is expanding its presence in Portugal, adding to its portfolio of hotels and golf courses.
Results for: Hotel Rebranding
Highgate, a prominent company in hotel management, investment, technology, and development, has announced the rebranding of four properties in Algarve, Portugal, under Marriott International. These newly rebranded properties, including the Westin Salgados Beach Resort and Algarve Marriott Salgados Golf Resort, will offer enhanced hospitality experiences, contemporary design, and premium amenities.
Radisson Hotel Group has announced the rebranding of prizeotel to Prize by Radisson, marking a significant expansion into new markets. The rebranding highlights Radisson Hotel Group’s strategy to enhance its portfolio by strengthening the presence of the Prize by Radisson brand in key urban locations. The rebranding also sees the addition of two new properties in Germany and the brand’s debut in Poland.
S Hotels and Resorts, a subsidiary of Singha Estate, has teamed up with The Ascott Limited to rebrand two of its UK hotels, the Mercure Edinburgh City Princes Street Hotel and The Grand Hotel Leicester, under The Unlimited Collection brand. This move signifies the brand’s European debut and caters to the growing demand for culturally immersive travel experiences.