HP is overhauling its branding to simplify customer selection. The new structure has two main lines: consumer (Omni) and commercial (Elite). Both lines will feature AI-powered features to enhance productivity and efficiency. AI Helix branding will represent AI experiences across all devices and software. The inaugural products, the OmniBook X AI PC and EliteBook Ultra AI PC, are equipped with Snapdragon X Elite processors and dedicated NPUs for exceptional performance.