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Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor ahead of the Miami Grand Prix, reportedly worth up to £80.4 million ($100m) per year. This deal will provide a significant financial boost to the team and rival Red Bull’s Oracle sponsorship, which is valued at approximately £402 million ($500m) over five years. HP’s involvement marks Ferrari’s first title sponsorship since the controversial Mission Winnow deal ended in 2021. The American technology company has recently expanded its presence in sports sponsorships, becoming the first-ever sleeve sponsor of Real Madrid and partnering with Williams and Sauber in F1. Ferrari’s new injection of cash will help offset the financial burden of replacing Carlos Sainz with Lewis Hamilton in 2025, a move that is expected to cost the Scuderia around £70 million ($87m) in that year alone.

Formula One powerhouse Scuderia Ferrari has partnered with HP in a deal comparable to Red Bull’s with Oracle, making HP the title sponsor from 2025. This partnership provides Ferrari with substantial financial support, particularly crucial with the arrival of Lewis Hamilton and the implementation of new regulations in 2026.

HP Inc. and Indo-MIM have joined forces to meet the surging demand for high-precision metal parts produced through 3D printing. This partnership aims to revolutionize the metal parts manufacturing sector in India, fostering innovation and expanding its global presence.