The recent romance rumors surrounding Sydney Sweeney and Glen Powell were not a coincidence, according to the stars. In an interview, Powell revealed that the speculation was intended to generate excitement for their upcoming film, ‘I Want You Back.’ Sweeney, who is also a producer on the film, played a key role in the marketing efforts, actively engaging with fans and promoting the movie through social media and other channels. The strategy paid off, as the film has been a success at the box office and helped revive interest in the romantic comedy genre.