Ibis, the world’s leading economy hotel brand, launches its new global campaign ‘Go Get It,’ marking its 50th anniversary and reaffirming its commitment to making travel accessible for everyone. The campaign celebrates the diverse motivations that inspire people to explore the world, highlighting Ibis’s unique offerings and commitment to guest satisfaction.
Ibis, the global economy hotel brand, has released its inaugural Gen Y&Z travel trends report, revealing the travel aspirations of today’s generation. The report, conducted in partnership with Globetrender, highlights key trends shaping the next generation of global explorers, emphasizing the growing importance of experiences over material possessions and the significant influence of social media in travel planning.
