A viral video showing people sleeping on furniture at an IKEA store in Dalian, China, has sparked debate about cultural differences and the boundaries of ‘trying before you buy.’ While some see it as a cultural norm, others find it shocking, highlighting the contrasting experiences of shoppers around the world.
Ikea’s Dirigera Hub, the brains behind its smart home ecosystem, now supports Matter, the interoperability standard that allows devices from different brands to work together seamlessly. This means Ikea’s smart blinds, light switches, air purifiers, and other gadgets can now interact with devices from Apple Home, Google Home, and other Matter-compatible platforms.
IKEA Canada hosted a multi-stakeholder event, One Home, One Planet (OHOP) Canada, bringing together over 100 organizations to discuss and develop a roadmap for promoting circularity in Canada. The event resulted in a shared national framework aimed at making circular options accessible and affordable for Canadians, including education, accessibility, economic benefits, and local action.
IKEA UK is hosting a National Pyjama Day event on September 7th, offering free breakfast and discounts to shoppers who come in their pajamas. The offer is open to IKEA Family members and includes a £15 discount on purchases of £50 or more. Children also eat free at the Swedish restaurant with the purchase of an adult meal. This event highlights the growing trend of wearing pajamas in public, with IKEA recognizing the increasing comfort and convenience sought by consumers.
Infosys, the Indian IT giant founded by Narayana Murthy, has secured a substantial five-year deal worth Rs 8350 crore from Ikea, the Swedish multinational conglomerate. This agreement involves providing enterprise service management, IT services management, and a service desk for Ikea’s global workforce. The deal also includes the transfer of 350 Ikea employees to Infosys.
Ikea has launched a virtual store called ‘The Co-Worker Game’ in Roblox, where players can explore an Ikea universe and help out with customer service. The company is also hiring 10 paid workers for the virtual store, who will be responsible for providing customer support and guiding players through the game. The positions will pay 13.15 British pounds ($16.80) on a limited contract basis. This initiative is part of Ikea’s PR campaign to encourage real-life recruitment in the U.K. and Ireland.
IKEA, a renowned Swedish furnishing brand, has solidified a partnership with Rhenus, a global logistics leader, to establish a substantial warehousing facility in close proximity to Gurugram. This strategic collaboration aims to bolster IKEA’s home delivery services within the Delhi-NCR region.
Shoppers are flocking to Ikea stores across the country to take advantage of an incredible clearance sale, where homeware essentials are being slashed to rock-bottom prices. From cutlery trays to tea lights and lint rollers, a wide range of items are now available for as little as 30p. Savvy shoppers who have already visited the stores have shared their finds on social media, sparking excitement among bargain hunters. However, it’s important to note that stock and prices may vary between stores, so it’s advisable to check your local Ikea before making a trip. To ensure you’re getting the best deals, consider using price comparison websites like PriceSpy and Idealo. Additionally, remember to keep an eye out for special offers in stores when doing your weekly shopping.
