Results for: IMEX 2024

Ras Al Khaimah made a strong impression at IMEX 2024, positioning itself as a top destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). Iyad Rasbey, Vice President of Ras Al Khaimah Tourism Development Authority, emphasized the innovative strategies that have driven the region’s success in the global tourism market. With its unique cultural heritage, exclusive venues, and stunning natural attractions, Ras Al Khaimah offers a captivating and diverse experience for MICE events.

At IMEX 2024, industry leaders delved into the reasons behind failed events, challenging the perception of success and failure. Introducing the Four Pillars of Failure, they highlighted common pitfalls such as lack of empathy, absence of vision, limited dialogue, and narrow stakeholder focus. The discussion emphasized the need to shift the industry’s culture by viewing failure as a valuable learning opportunity rather than a stigma. To foster a learning mindset, panelists encouraged open dialogue, data-driven decision-making, and seeking diverse perspectives. This session underscored the crucial role of embracing transparency, empathy, and continuous improvement in the pursuit of transformative event experiences.

Berlin Convention Office, a part of visitBerlin, is showcasing Berlin at IMEX in Frankfurt /Main. The event brings together industry professionals and exhibitors to explore Berlin’s updates, venue options, unique experiences, and sustainable event planning strategies. The office is celebrating five successful years of Sustainable Meetings Berlin, an initiative committed to sustainability within the event industry. Over 75 certified service providers are collaborating to reduce the environmental impact of events in Berlin, offering a wide range of eco-friendly options. Berlin is also hosting the UEFA EURO 2024 and reintroducing the ‘International BESTIVAL Masterclass’ to foster innovation, sustainability, and community building. Ranked among the top three cities in TimeOut magazine’s ‘Best Cities in the World 2024,’ Berlin continues to attract travelers and business travelers alike, offering a rich blend of culture, history, and sustainability.

At the upcoming IMEX exhibition, Toleranca Marketing and Arctur will unveil the groundbreaking Planet Positive Event tool, a comprehensive platform designed to assess and certify the sustainability of events. This industry-changing solution empowers event organizers to evaluate their environmental impact and implement sustainable practices throughout the planning process.