IMEX America 2024, the leading international trade show for the event industry, highlights the growing trend of experiential activations in the MICE sector. Attendees will be actively engaged in a range of interactive activities focused on health, well-being, and personal connection, reflecting the shift in consumer preferences towards experiences over material goods.
IMEX America, North America’s largest trade show for the global business events industry, opens registration for its next edition, set for October 8-10 in Las Vegas. Building on the success of IMEX Frankfurt, the event will feature enhanced technology, customer journey improvements, and a focus on addressing key market influences like changing attendee behaviors and budget constraints. With a strong emphasis on education and technology, IMEX America 2024 aims to empower event planners with the tools, knowledge, and connections to deliver impactful events that drive positive change.
