IMEX Group’s IMEX Forest initiative sets a benchmark for sustainable practices in the meetings industry. Through tree planting, reforestation projects, and collaborations with environmental organizations, IMEX Forest offsets the carbon footprint of its events and promotes eco-friendly practices. Educational sessions and involvement of attendees and exhibitors amplify the initiative’s reach. IMEX Forest aims to foster a long-term commitment to sustainability, inspiring a cultural shift towards a greener, more sustainable future in event planning.