The Union Ministry of Tourism is participating in IMEX Frankfurt from May 14th-16th, 2024, to promote India as a leading MICE (meetings, incentives, conferences, and exhibitions) destination. The ministry has identified MICE as a key sector to combat seasonality and promote India as a year-round destination. The ‘Meet in India’ sub-brand within the ‘Incredible India’ campaign aims to highlight India’s excellent connectivity, state-of-the-art infrastructure, knowledge base, and unique tourist attractions. During India’s G20 Presidency, over 200 meetings were held across 56 cities, showcasing India’s MICE infrastructure and cultural heritage. The Ministry of Tourism is working to position India as a premier global hub for MICE activities, with significant progress made in improving internal connectivity and opening new facilities for conferences and conventions.
Results for: IMEX Frankfurt
IMEX Frankfurt 2025, scheduled for May 20–22, 2025, is set to bring together industry professionals from around the globe for networking, learning, and business development. The event will feature a diverse range of exhibitors, thought leaders, and cutting-edge technology, with a strong emphasis on sustainability and professional growth.
Taiwan is showcasing its MICE (Meetings, Incentives, Conventions, and Exhibitions) capabilities and incentive travel policies at IMEX Frankfurt to attract European businesses and organizations for events. The Taiwan Pavilion highlights the country’s unique food, scenic spots, and architecture, encouraging post-business leisure extensions with subsidies. Taiwan’s strategic location, advanced infrastructure, diverse culture, and economic stability make it an ideal destination for international MICE events.
The Malaysia Convention & Exhibition Bureau (MyCEB) is participating in IMEX Frankfurt, which is taking place from May 14-16, 2024, accompanied by 13 co-exhibitors. This marks MyCEB’s 12th participation at the tradeshow and aligns with the Malaysia Business Events Strategic Marketing Plan 2021-2030. As part of Visit Malaysia Year 2026, MyCEB aims to connect with planners, decision-makers, and influencers in the business events industry, prioritizing the Automobile, Environment, Pharmaceutical, and Science industries through scheduled appointments. The Malaysian pavilion will showcase the country’s culture and offer networking opportunities, including a press conference on May 15th where MyCEB will share plans to enhance bilateral ties within the MICE/Business Events Community.
Sarawak’s presence at IMEX Frankfurt underscores its commitment to promoting business events as a catalyst for social and economic progress. The pavilion showcases the state’s commitment to impact-driven events and highlights collaborations with the Culinary & Heritage Arts Society Sarawak, UNESCO Creative Cities Network, and The Bibber’s Tale. Visitors to IMEX are encouraged to visit Stand A200 to engage with Sarawak’s delegation and explore business opportunities.
India’s Union Ministry of Tourism is actively participating in IMEX Frankfurt, a leading event industry hub, to promote India as a prime destination for MICE (meetings, incentives, conferences, and exhibitions) tourism. India recognizes MICE as a strategic sector to mitigate seasonality and establish itself as a year-round destination.
IMEX Frankfurt 2024, a leading event in the MICE industry, kicked off on May 23, showcasing innovative trends, unparalleled networking opportunities, and a focus on sustainable event management. This year’s event features over 3,500 exhibitors and draws professionals from more than 150 countries. IMEX Frankfurt offers a robust program of educational sessions covering topics such as digital innovation, crisis management, and diversity in the event space. Sustainability is a central theme, with the introduction of the “Green Innovations Pavilion” highlighting sustainable practices and technologies. The event also showcases advancements in technology, including virtual and augmented reality, AI-driven networking tools, and advanced data analytics systems. Networking and business opportunities abound with “Connection Circles” and a hallmark appointment system facilitating over 50,000 individual meetings. Cultural events such as the “IMEX Gala Night” showcase local German culture and hospitality. IMEX Frankfurt 2024 sets the stage for future trends in the global meetings and events industry, emphasizing sustainability, technology, and education.
IMEX Frankfurt 2024, scheduled for May 14-16 at Messe Frankfurt, invites over 14,000 business event leaders worldwide to collaborate and foster industry advancements. This paramount trade show in Europe attracts a significant number of meeting planners and suppliers from more than 150 countries, providing a vibrant hub for exploring global event trends and innovations.
IMEX offers a dedicated hosted buyer program for meeting professionals, providing complimentary travel arrangements, accommodations, and exclusive treatment, reflecting their commitment to creating a superior platform for the global business events community.
With a focus on education and professional development, IMEX Frankfurt hosts over 150 education sessions across seven key tracks, designed to enhance the skills and knowledge of travel and tourism professionals, event management specialists, and travel technology companies.
The IMEX-EIC Innovation in Sustainability Award recognizes event professionals leading the charge in sustainable practices, highlighting outstanding achievements in sustainability initiatives and collaboration.
IMEX Frankfurt 2024 promises to be an unparalleled opportunity for travel consultants, Destination Management Companies, travel agents, and leaders from the cruise, airline, and hotel industries to engage and innovate within the global business events landscape.
Event planners attending IMEX Frankfurt will have the opportunity to partner with Google and delve into the realm of inclusive experience design. The Google Experience Institute (Xi) team will host a series of dynamic ‘design-thinking sprints’ at the Google Xi CoLaboratory, encouraging attendees to translate theory into action by sharing insights and potentially co-creating case studies.