Las Vegas is making waves in the MICE industry at IMEX Frankfurt 2024. The city’s strategic marketing and innovative offerings are driving interest and attracting business. The LVCVA is emphasizing the uniqueness of Las Vegas as a meeting destination and catering to a wide range of events. With world-class facilities, entertainment offerings, and a focus on international markets, Las Vegas is well-positioned to continue thriving as a MICE hub.
Cloverly, the leading platform for climate action, has partnered with IMEX to enable attendees of IMEX Frankfurt 2024 and IMEX America 2024 to take actionable steps towards positive climate contributions. This collaboration allows participants to purchase vetted carbon credits through their IMEX accounts, effectively offsetting their estimated travel emissions while supporting high-impact environmental projects.
From May 14-16, 2024, Penang Convention & Exhibition Bureau (PCEB) proudly represents Penang, Malaysia, at IMEX Frankfurt, the pinnacle event for the global meetings, events, and incentive travel industry. IMEX Frankfurt attracts over 3,800 meeting planners and 2,900 suppliers worldwide, fostering connections and collaborations to elevate the standards of events and experiences. PCEB, along with esteemed partners Amari SPICE Penang, Xpedition Events, Olive Tree Hotel, Penang, and PICCA Convention Centre @ Butterworth Arena, showcases Penang’s unique offerings and exceptional hospitality within the Malaysia Pavilion. Attendees can immerse themselves in Malaysia’s cultural richness through captivating performances, including ‘Roti Canai’ tossing demonstrations and Penang trishaws. IMEX Frankfurt 2024 presents a platform for participants to forge connections, collaborate, and shape the future of the meetings, events, and incentive travel industry. Visit PCEB at Booth A220 to explore potential collaborations and discover the opportunities that await in Penang.
The Penang Convention & Exhibition Bureau (PCEB) is showcasing Penang, Malaysia’s vibrant culture, warm hospitality, and exceptional event capabilities at IMEX Frankfurt 2024. Located in the Malaysia Pavilion (Booth A220), PCEB, alongside esteemed partners, will highlight Penang’s unique offerings, fostering connections and shaping the future of the global events industry.
Gevme has revolutionized event technology with the launch of Snapsight at IMEX Frankfurt 2024. This cutting-edge tool provides real-time, multilingual content insights to significantly enhance knowledge retention and participant engagement. Snapsight offers instant, shareable summarized takeaways and an aggregated ‘Idea Cloud’ of topics, all accessible through a simple QR code scan. At IMEX Frankfurt 2024, attendees can witness Snapsight’s intuitive functionality and transformative potential in live demonstrations held throughout the event. Since its inception in January 2024, Snapsight has positively impacted over 15,000 global participants, boosting social media engagement and enriching the overall event dialogue. With Snapsight Consulting, stakeholders gain access to valuable data and tailored reports, empowering them to identify trends, generate whitepapers, and optimize event ROI. Gevme’s introduction of Snapsight and the supplementary Snapsight Consulting service marks a significant advancement in event technology, setting the stage for a more connected, data-driven future in the event industry.
IMEX Frankfurt 2024 opened with a focus on rebuilding networks, fostering community, and empowering creativity. The education program emphasized the importance of belonging and creating a sense of community for event attendees. First-timers at the show were welcomed with a dedicated icebreaker session to ease them into the busy event. Innovation and creativity were highlighted as key drivers for the events industry, with the new Impact Zone showcasing innovative approaches to sustainable event planning. The impact of major events on destinations was discussed, including the ‘Taylor Swift effect’ on London and Paris.
As IMEX Frankfurt 2024 gets underway, pre-show sessions focused on reshaping the future of corporate and association events. Exclusively Corporate addressed challenges and creative solutions, while Association Focus emphasized sustainability and communication. Artificial Intelligence’s role in event planning was also explored. The pre-show sessions set the tone for a transformative event that will address key industry challenges and foster innovation.
ITA Airways will exhibit at the Italy-specific pavilion at Stand D400 at IMEX Frankfurt 2024, where it will showcase its new M.I.C.E. initiative. The M.I.C.E. initiative features a dedicated team and customized conditions tailored to the unique growth opportunities within the M.I.C.E. market. ITA Airways caters to both small corporate gatherings and large events, and offers M.I.C.E. clients preferential offers and specialized airfares in Business, Premium, and Economy Class for travel spanning the week before and after an event. The airline is committed to providing tailored services and an authentic Italian experience and has strategic collaborations with iconic Italian brands, including Brunello Cucinelli, Walter De Silva, and renowned Italian chefs. With a fleet of 93 Airbus aircraft, ITA Airways services 57 destinations, including 16 domestic, 26 international, and 15 intercontinental destinations. ITA Airways offers up to 152 weekly flights connecting major German cities with Rome Fiumicino and Milan Linate airports.
Following the resounding success of ATM Dubai 2024, the global travel industry now eagerly anticipates the upcoming IMEX Frankfurt 2024, which is poised to be Europe’s largest trade show for the meetings and events industry. Scheduled from May 14 to 16, 2024, this prestigious event will bring together a diverse array of over 3,800 global meeting planners and nearly 2,900 suppliers, fostering invaluable business connections and showcasing the latest industry advancements.
