The Cannes Film Festival is partnering with XR distributor Diversion Cinema for this year’s inaugural Immersive Competition. Diversion will oversee the technical aspects of 14 immersive experiences in both competitive and non-competitive sections. The immersive showcase will span 700 sq. m. at the Cineum, and Diversion will have a staff to assist attendees. Diversion founder Camille Lopato emphasizes the company’s commitment to supporting festivals like Cannes, which was an early adopter of VR screenings. The festival aims to introduce immersive experiences to new audiences and foster creativity in the XR industry.