Saudi Arabia’s MICE Sector Soars: 19 Major Events Confirmed for 2025 at IMS24

Saudi Arabia’s International MICE Summit 2024 (IMS24) announced 19 major events for 2025, highlighting the Kingdom’s emergence as a leading global MICE destination. Major industry players invested in Saudi Arabia, signing MOUs to support infrastructure, workforce development, and foreign investment. This strategic move aligns with Vision 2030 and boosts tourism and economic diversification.

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