The global incentive tourism market is projected to experience steady growth, reaching $9.82 billion by 2028. This expansion is fueled by rising disposable incomes, technological advancements, and a growing demand for unique and sustainable travel experiences. Despite global challenges, the market’s adaptability and focus on experiential travel ensure continued growth.
The Society for Incentive Travel Excellence (SITE) and Financial & Insurance Conference Professionals (FICP) have announced a strategic partnership that offers FICP members complimentary SITE memberships. This collaboration provides finance and insurance professionals with unparalleled access to global incentive travel expertise, resources, and networking opportunities, empowering them to create impactful and transformative travel programs.
The 2025 SITE Crystal Awards have announced their shortlist, showcasing the most innovative and impactful incentive travel programs worldwide. These programs highlight the industry’s commitment to creativity, sustainability, and corporate social responsibility, demonstrating the power of incentive travel to drive business outcomes and foster employee engagement.
The Hawaiʻi Tourism Authority (HTA) and Meet Hawaiʻi have joined forces with Japan’s leading travel agency, JTB, to revitalize the Japanese business tourism market in the Hawaiian Islands. This three-year partnership aims to attract more meetings, conventions, and incentive events from Japan, leveraging the islands’ natural beauty and cultural richness. The collaboration addresses challenges faced by the industry due to the yen’s depreciation and the cost of living in Hawaiʻi.
IMEX America, the world’s largest trade show for the meetings, events, and incentive travel industry, will host a prominent presence of Caribbean destinations in 2024. The Bahamas, Jamaica, Puerto Rico, Aruba, and Barbados will showcase their stunning landscapes, world-class facilities, and unique offerings for business events.
Taiwan Tourism Administration (TTA) showcased Taiwan’s captivating offerings at ITB India 2024, targeting the growing Indian outbound travel market. With a focus on incentive travel, the TTA delegation emphasized Taiwan’s diverse attractions, cultural richness, and modern infrastructure, attracting interest from industry leaders for potential collaborations. The TTA’s participation at ITB Mumbai is part of a strategic effort to strengthen tourism ties with India and boost visitor numbers.
Australia Next, Tourism Australia’s premier incentive showcase, will return to Melbourne in 2025 for its third consecutive year. The event will highlight Australia’s diverse offerings for international business events and provide a platform for businesses to connect and explore opportunities.
Japan, a land of ancient traditions and modern marvels, offers a diverse range of destinations perfect for incentive trips. From the tropical paradise of Okinawa to the snowy wonderland of Hokkaido, this island nation provides a captivating backdrop for unforgettable experiences. This article explores four popular destinations for incentive travel in Japan: Okinawa, Hokkaido, Sapporo, and Kanazawa, highlighting their unique features and attractions.
The Hong Kong Tourism Board (HKTB) successfully concluded its annual Hong Kong Travel Mission in India, witnessing a significant rise in Indian tourists visiting Hong Kong. The mission showcased Hong Kong’s diverse attractions and emphasized the ease of travel for Indian visitors, resulting in a remarkable 155% year-on-year increase in Indian tourists. The report also highlights the strong performance of Hong Kong’s MICE sector and introduces the ‘Hong Kong Incentive Playbook’ to further boost its appeal for incentive travel.
The Global Incentive Summit, a leading event for the incentive travel industry, will be held in Killarney, Ireland, from November 4-7, 2024. Hosted at The Europe Hotel & Spa, the summit will bring together top professionals to network, strategize, and experience the beauty of Ireland as a top incentive travel destination.
